Account-Based Marketing (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and solutions.

Measurement Best Practices:

1. Make sure your media agency designates a key to tie together data across multiple reporting platforms.
2. Determine which KPIs map back to your company’s overall business goals.
3. your media agency will determine proxy metrics that correspond with future sales to measure performance in the short-term.
4. Determine a reporting cadence with your media agency that will allow you to adjust your spending or goals or to refine your account list.

A Figure Shows The Tech Stack That Can Addresses Your Goals and Can Easily Be Scaled.

The Contents of “The B-to-B Marketer’s Guide to the New Age of Account-Based Marketing, 2019” Guide:

• Step 1: Determine your target.
• Step 2: Be very clear about your goals.
• Step 3: Determine your messaging & media.
• Step 4: Determine how you’ll activate.
• Step 5: Determine how you’ll measure.
• Step 6: Address potential roadblocks.

Number of Pages:

• 31 Pages.

Pricing:

• Free.