Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences.

Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from others – even people they don’t know – over branded content. But in contrast, Three-quarter of marketers consider finding the right influencers the most challenging aspect of any influencer strategy.

In this regard, Sysomos provided this handy A-Z Guide on ‘Influencer Marketing’ to help marketers navigate the search. The guide also provides them with guidance on how to grow, maintain, and maximize ROI from their influencer relationships.

The 8 Ways To Build Your Brand Using Social Media:

• Find the Right Influencers
• Identify and build meaningful relationships with key influencers
• It’s All About Maintenance
• Get the most out of your relationships with regular give and take
• Skip the Jargon
• Keep in mind the language you’re using to share your message
• Expand Your Reach
  • Broadcast your key messages and drive more results

Some Stats Shows the Proven Results of Influencer Marketing

Number of Pages:

• 27 Pages

Pricing:

• Free