How to Strengthen and Protect your Brand Reputation on Social Media | Hootsuite

Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand, helping your organization weather tough times or bounce back quicker from a crisis.

Here are some tips from Hootsuite to strengthen and protect your brand reputation on social media:

  1. Gain a deeper understanding of your audience using social data
  2. Earn trust through high-quality content
  3. Build credibility through employee advocacy
  4. Secure your accounts and shut down threats
  5. Track brand sentiment to prevent crises
  6. Ensure compliance with regulatory standards


Click here to download the full Guide with tips details