Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand helping your organization weather tough times or bounce back quicker from a crisis.

Here are some tips from Hootsuite to strengthen and protect your brand reputation on social media:

1. Gain a deeper understanding of your audience using social data.
2. Earn trust through high-quality content.
3. Build credibility through employee advocacy.
4. Secure your accounts and shut down threats.
5. Track brand sentiment to prevent crises.
6. Ensure compliance with regulatory standards.