Agencies, whether large or small, specialize in a wide range of services—from advertising and branding to social media management and web development—to meet the diverse digital needs of brands.

However, acquiring new clients remains a significant challenge. Content creation has emerged as a powerful strategy for generating leads.

This led us to develop a guide aimed at helping agencies enhance their content and social media strategies, making client acquisition less daunting.

As you navigate this guide, you’ll understand the importance of prioritizing your own marketing efforts. We’ll provide actionable tips for a successful social media strategy, insights on proving social media ROI, and more.

What Brands Really Want from Agencies

Clients want to hear, “We understand your business.”

It’s crucial to thoroughly research the brand you’re pitching to, but that alone isn’t sufficient. You must also possess a deep understanding of the industry as a whole. Marketers will be more impressed by agencies that demonstrate industry and business knowledge rather than simply regurgitating information from a potential client’s website.

However, avoid overextending yourself. Lack of experience and credibility can damage long-term client relationships.

We Embrace a Data-Driven Approach

Creativity is essential, but it needs to be backed by data. Agencies must bring actionable insights to the table, using data to guide strategies and measure outcomes. Flashy ideas only go so far; they must be supported by solid results. Demonstrating your knowledge of the brand, business, and industry with data-driven creative concepts is key to standing out.

Proving the Value of Social Media

Measuring social media ROI can be complex, but it’s certainly achievable. Social media ROI encompasses everything from community management and brand building to crisis management, customer acquisition, and revenue generation. In this section, we’ll teach you how to empower your clients to track and evaluate social media ROI effectively.

First things first, with numerous social media networks to choose from—Facebook, Instagram, YouTube, WhatsApp, TikTok, Reddit, Twitter, LinkedIn, Snapchat, and more—it’s impractical for most clients to have a presence on all channels. It’s unlikely that their target audience is active on every platform, and achieving a meaningful ROI across all of them is even less likely.

Step One: Selecting the Right Social Media Channels Help your client identify their target audience and the social media platforms they’re most likely to use regularly. When researching social media usage, consider the following methods:

• Defining your ideal customer
• Estimating the audience size
• Surveying customers
• Analyzing online behavior
• Engaging with existing customers

Step Two: Setting Objectives and Choosing Channels Work with your client to define social media goals and assess how realistic they are within the constraints of resources and budgets. Clients may want to increase brand awareness, generate leads, manage their community, grow their follower base, boost website traffic, or establish thought leadership.

Choosing the Right KPIs: Different goals require different key performance indicators (KPIs). For example, if the goal is to drive website traffic, focus on clicks and bounce rate. If the objective is brand awareness, prioritize impressions and reach. Align KPIs with your client’s specific campaign goals, set realistic targets, and monitor progress.

Essential Rules for Social Media Success

To excel on social media, clients need to provide their audience with genuinely valuable content. A good rule of thumb is to limit self-promotional posts to one out of every six updates. Social media is about being social, so encourage your clients to engage with their audience like they would with friends or family.

6 Reasons Agencies Should Care About Content Marketing

1. Client Retention: Content marketing plays a crucial role in retaining clients by continually offering value through relevant content.
2. Brand Awareness: Consistent content helps build trust and enhance brand awareness.
3. SEO Improvement: Combining content marketing with SEO efforts increases site traffic and boosts sales.
4. Higher Conversion Rates: Informative content helps close deals in a competitive market.
5. Lead Generation: Well-executed content marketing attracts qualified leads.
6. Upselling Opportunities: Content marketing can subtly highlight additional services and encourage upselling.

5 Tips for an Effective Social Media Strategy

1. Stay Informed: Keep up with industry trends to stay relevant and assure clients that you’re knowledgeable.
2. Show Your Work: Showcase your agency’s achievements on social media to attract potential clients.
3. Consistency is Key: Maintain a consistent brand identity across all platforms.
4. Establish Thought Leadership: Share content that positions your agency as an industry leader.
5. Maintain the Human Touch: Engage with your audience authentically to build stronger connections.

10 Quick Content Ideas for Agencies

1. Share high-quality images and videos of recent work.
2. Post customer testimonials.
3. Start a debate on a trending industry topic.
4. Share the story behind winning a client or award.
5. Run a poll to understand your audience’s content preferences.
6. Announce upcoming events.
7. Share blog posts or website articles.
8. Upload videos of events or speeches.
9. Go live and show a day in your agency.
10. Introduce your team with a “meet the staff” segment.

• Introduction
• What brands really want to hear from agencies
• Experience the social suite of the future

Pricing: 

• Free