Executive Summary Organizations and publishers today recognize that no two customers are the same whether operating in the B2B or B2C space, customer preferences, responses, and engagement levels can vary greatly. To cater to diverse customer needs, businesses must understand the complete customer journey and deliver impactful content tailored to different audiences. Achieving this requires …
Introduction Today’s technical buyers navigate a constantly evolving landscape, where new technologies and methodologies frequently disrupt the status quo. The pressure to stay ahead is intensified by the need for rapid evolution and digital transformation. How do technical teams contribute to creating these digital-first environments and strategies that keep their organizations competitive? Technical teams align …
Executive Summary Your CMS is essential to connecting with readers, employees, and partners. However, it also represents a prime target for cybercriminals, posing a significant vulnerability to your business. This eBook provides detailed CMS cybersecurity best practices to help secure your organization. We explore the rise in cybercriminal activity, its impact on content management systems, …
Executive Summary Storytelling has always been and will always be an integral part of our daily lives. It’s how we share narratives and messages, evoking emotions and understanding within our intended audiences. The methods of storytelling are vast and ever-evolving, especially in marketing and communications, where the hero of storytelling is quality content. Quality content …
Executive Summary As the market evolves and the demand for enhanced control intensifies, organizations are increasingly looking for solutions that address both their operational needs and their key audiences’ expectations. Achieving this balance is feasible with the right technology and a reliable partner to navigate the process. This eBook explores the concept of modular content …
Executive Summary “SEO,” or search engine optimization, is a term familiar to many, even beyond marketing and communications circles. Despite this familiarity, a deeper understanding of how SEO integrates with content strategy and its impact on marketing success remains crucial. This is especially important in today’s highly competitive landscape, where SEO complexity and sophistication are …
How Content Management Has Changed In recent years, as digital transformation accelerated, content management has evolved significantly. At the beginning of 2020, Gartner retired its Magic Quadrant for Web Content Management (WCM), stating the market had matured and products had become homogenized. This shift did not indicate the end of content management; instead, it signaled …
Digital transformation is no longer optional—it’s essential and urgent. The pandemic accelerated this need, prompting organizations to rapidly adapt to shifting consumer demands. 97% of executives report that the pandemic hastened their digital transformation efforts, and 79% have increased budgets for this purpose. Despite this awareness, many organizations struggle to take even small steps forward …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
