Introduction If your business collects, stores, shares, or processes data—especially personally identifiable information—a strong data governance program is essential for your success. Data governance is a crucial component of our Digital Consumer Intelligence (DCI) Maturity Model and is evaluated in our DCI Assessment to help organizations pinpoint their strengths and areas for improvement. Governance is …
Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …
Introduction: What is Customer Experience? In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …
Introduction The statistics speak for themselves: eCommerce has flourished during the COVID-19 era. According to eMarketer, eCommerce will account for 14.5% of retail sales in the United States this year, up from 11% in 2019. This marks the largest year-over-year increase since the research firm began tracking eCommerce in 2008. In the first half of …
Introduction There are numerous marketing blogs and articles online discussing the flexibility a content management system (CMS) with an API-only approach can offer an organization. However, the abundance of these discussions, especially when marketing teams delve into technical aspects like an API’s role in CMS architecture, can lead to confusion for decision-makers. Different sources may …
Chasing the dream—a life free from stress, filled with joy, and abundant with wealth. In the digital age, more seek careers from home, embracing flexibility and autonomy. Stats show a surge in remote work, with many opting for this path indefinitely, advocating its benefits to others. 1.1. What Home-Based Business Can I Start? First things …
Introduction In the new normal shaped by the COVID-19 pandemic, company culture and collaboration have become more crucial than ever. As employees rapidly transitioned to remote work, prioritizing effective connection and communication within organizations became essential. Now, with 80% of company leaders planning to allow employees to work remotely at least part-time post-pandemic, and 47% …
Introduction Over the past decade, digital transformation has driven a shift towards online channels, a trend accelerated by changes in consumer behavior and work patterns following the COVID-19 pandemic. According to a July 2022 research report from Accenture, rapidly evolving consumer behaviors are compelling businesses to meet heightened expectations. Every digital experience across touchpoints needs …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
