If knowledge is power, today’s consumers hold an unprecedented amount of it. With more access to information than ever before, they understand exactly what they want, often beyond the influence of brands. Despite the $40 billion invested in market research, many brands still miss the mark, leading to missed targets and ineffective marketing. To stay …
LinkedIn has traditionally been a valuable platform for B2B marketers, offering robust tools for recruitment, brand awareness, and lead generation. As the platform continues to evolve and its user base diversifies, it has also become an effective channel for marketing lifestyle and luxury B2C products. Additionally, LinkedIn has rapidly expanded its video content space, with …
Agencies, whether large or small, specialize in a wide range of services—from advertising and branding to social media management and web development—to meet the diverse digital needs of brands. However, acquiring new clients remains a significant challenge. Content creation has emerged as a powerful strategy for generating leads. This led us to develop a guide …
Introduction Digital consumer intelligence presents retail brands with remarkable opportunities to engage with consumers and address their needs effectively. In this guide, we’ll explore how to harness search, social, and content engagement data to craft compelling content, track trends, gauge product demand, and improve reviews. We’ll be focusing on examples and insights from the DIY …
Introduction We often hear clients express their desire to cultivate a culture of innovation—and it’s easy to see why. Innovation is a crucial driver of success and growth. However, many businesses stumble right out of the gate. The reality is, that you can’t foster a culture of innovation without first establishing a culture of experimentation. …
Introduction Reddit is home to over 100,000 communities where users can engage in discussions, share content, and connect around their interests. Ranked among the world’s most popular sites, it boasts hundreds of millions of monthly active users. Redditors use the platform for various purposes, including seeking advice, sharing opinions, and making recommendations on specific topics, …
Introduction Customer retention and loyalty have become crucial in 2021, as the pandemic has significantly impacted consumer demand across various industries. With people being more cautious about spending beyond essentials like groceries, retaining customers is critical, especially for businesses with recurring revenue models. Engaged customers not only spend more over time, but they also contribute …
Introduction Sponsorship deals, especially those involving significant investments, come with high stakes. However, tracking the return on investment (ROI) can be complex. This guide offers practical strategies to optimize your sponsorship spending and accurately measure the impact of your campaigns. We’ve divided the guide into three sections: the research phase, the measurement phase, and the …
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