Digital Marketing Guides & Strategies

A recent study conducted by CMI revealed that approximately 90% of successful B2B content marketers identify as being very committed to content marketing, compared to only 27% of their less-successful peers. That’s put us towards the fact that the line between marketing and content marketing has blurred over the past few years. Content marketing has …

Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”. A recent study launched by Content Marketing Institute revealed …

Whatever kind of business you work in, great content is at the cornerstone of your marketing strategy. Content designed to educate your target market can be helpful to prospective customers well before they are ready to buy. It can build trust by acting as an advisor. Great content can also be used as a “carrot” …

Using content marketing in organizations is booming year over year, with 91% of organizations already use content marketing to market products, services, or support to prospects or existing customers. However, only 12% of those organizations believed they were extremely or very successful in their content marketing efforts. What about you? Do you find content marketing effective? This …

The use of content marketing and native advertising is on the rise and is expected to grow more in the future. But the lack of standard guidelines for branded content creation and distribution has caused confusion and some reluctance on the part of marketers and agencies in building out branded content campaigns. Significant efforts are …

Using social media and content to market your business is the biggest challenges which marketers have, as a content marketer is continuously creating new content that creates customers. This infographic demonstrates how to create content to generate the new customers your business needs through 7 steps as follows: Write content that nudges users to buy …

Content marketing focuses mainly on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and finally, to drive profitable customer action. Content marketing has become a powerful tool for both private and public sector teams. It can inform, educate and engage audiences effectively, and ultimately impact program outcomes. Figure …

One of the greatest challenges for marketers is to produce high-quality content to fuel both their social media and demand generation channels. But volume is not the answer. The solution lies in not producing more content but producing more relevant content. This is a summary of what should you follow to create your first Big …