Digital Marketing Guides & Strategies

Spring is very near! When spring is in the air, new ideas come to mind. It’s the perfect time to find out what your audiences are thinking to update your email campaign plan for the upcoming season. Renew your email designs, subject lines, and messages with these fresh ideas and approaches to ensure email marketing success: …

The email isn’t Instagram or Snapchat. It doesn’t enable VR and AR capabilities, but while social media platforms can change their algorithms and limit your reach, it provides a more stable and direct connection to the targeted audience, most cost-effective way, besides being an option which can help you maintain your marketing productivity amidst the …

Designing really good emails that get attract your reader’s attention will be easy when following these tips about the email design, which also highlights the technical aspects to keep in mind: Set Up:  Before diving into design use these tactics to create open-inducing emails: Subject line. Preheader text. Personalization. Dynamic content. Email layout. Email width. User …

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …

Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …