Summary Preparing for a Valuation A business valuation can help determine a fair buying or selling price, guide strategic planning, or assist with tax preparation. It’s crucial to choose a reliable valuator and ensure they have access to all necessary business information. Their first task will be determining the appropriate level of valuation complexity based …
Summary Why is Cybersecurity Important? It’s not a question of whether you will experience a cyber attack, but when it will happen. Discover the various cybersecurity challenges and how a proactive approach can provide you with significant advantages. Develop Your Cybersecurity Strategy Before making new investments, assess your existing measures and risks. Familiarize yourself with …
Vital to business growth Starting and managing a business presents a variety of challenges, and effective corporate governance can help navigate these obstacles, ensuring smooth operations and minimizing the difficulties of scaling up. This guide covers the fundamental principles of corporate governance, emphasizing its importance and the role of a well-rounded board of directors in …
Summary 1. Assess Your Current Sales Process Evaluating what’s working and what isn’t is essential for making significant improvements. To enhance your company’s sales performance, it’s crucial to outline your current strategies, examine your sales funnel, and how you guide customers through each stage. Identify key performance indicators (KPIs) to pinpoint areas that need attention. …
Introduction As publishers increasingly shift towards digital transformation, enhance transparency for authors, and adopt new content delivery, licensing, and compensation models, the importance of supporting technology becomes even more significant. This guide outlines a project checklist for implementing or modernizing a rights and royalty management system, aimed at positioning your company for growth and optimizing …
Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …
Executive Overview In an age defined by rapid technological progress, the publishing industry is navigating a pivotal moment of innovation. Traditional approaches to content creation, distribution, and marketing are being fundamentally reshaped by the integration of Artificial Intelligence (AI). Digiday+ Research reports that half of publishers are already leveraging generative AI, with more expected to …
When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy, Ogilvy on Advertising The most effective B2B content and messaging doesn’t just inform or showcase creativity—it inspires and influences its audience. Yet, the …
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