Digital Marketing Guides & Strategies

This year is a wild ride for marketers, as social media monitoring will be more valuable than before. Consumers use social media to research, discuss, as well as discover new brands that align with their values. Of course, the number of social media users is increasing daily, therefore, your brand has to keep an eye …

Do you often hear the word ‘target persona? Well, it’s a catchword that gets tossed around a lot when discussing audience targeting.  So what does it mean? and how do you define them perfectly so that they’re informative and useful? We’ll cut it short! Here’s the definitive step-by-step guide, just keep on reading… What is a Target Persona? Before going through this guide, we must know the definition of the target persona, well, it is …

We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of …

This year has affected everyone all over the world, and there is a lot to learn, also this year has affected how others have adjusted their work processes and marketing strategies in order to keep up with changing social standards and market needs. Keep on reading this social media marketing guide and expose yourself for …

As a small business owner, you need to be aware of how to use social media platforms for your own favor, as they represent a great element in marketing your business and your small business growth. This small business guide will help you with some effective tips to grow your business. Without further ado, let’s …

What any organization wants is to communicate and engage well and effectively with its target audience. Videos training has proven to be an effective way to train employees. Effective training is a part of growing any organization, as it provides employees with the skills and knowledge to do their job to the maximum. Based on …

Let me ask you this; can your social media channels or website turn into a real business? Guess what, if you are willing to put in the efforts and work, this guide will be your way to monetize social media and making money by turning your likes, views, and even followers into cash. What to …

TikTok is one of the most popular platforms, therefore marketers should pay attention to TikTok marketing. Recently, there has been an increased usage of social media platforms amid the COVID-19 due to the lockdowns and shutdowns. In light of that, we have seen many people use TikTok; as a way to entertain themselves and to …