Direct-to-consumer (DTC) commerce is not a new concept, but it’s rapidly gaining momentum due to disruptor brands and changing consumer shopping behaviors. Transitioning from business-to-business (B2B) sales to direct consumer sales poses challenges for manufacturers and distributors. This guide offers actionable solutions to help you navigate these challenges and successfully launch a DTC ecommerce website. …
Introduction In today’s dynamic business landscape, companies must swiftly adapt to market changes, scale operations as needed, and maintain stability amid unforeseen events. The answer lies in resilient ecommerce architecture designed for scalability. Such systems can grow and adapt to meet customer demands and address market challenges, enabling merchants to expand efficiently without a significant …
As online sales become increasingly vital, many leading retailers are realizing that their current ecommerce platforms no longer meet their needs. Despite recognizing issues such as slow performance, missing features, high costs, or an inability to scale with business growth, fears and risks can often deter them from making a change. Switching to a platform …
Introduction Modern commerce demands the ability to swiftly adapt to changing shopper behaviors while navigating turbulent economic conditions. Achieving this agility is challenging for many enterprises due to their existing tech stacks. Legacy technologies and monolithic e-commerce platforms not only impede your ability to offer cutting-edge shopping experiences but also limit your team’s potential. This …
Introduction To thrive in today’s market, businesses must prioritize the future. Legacy technologies and outdated e-commerce platforms not only prevent you from delivering innovative shopping experiences but also restrict your team’s potential. While sticking with your legacy commerce system might seem safe and familiar, it can expose you to the following risks and challenges: Now …
In the digital era, the realm of customer data management is undergoing significant transformations. As personal online identifiers, particularly third-party cookies, face increasing restrictions, businesses must recalibrate their strategies to meet changing realities. Major browsers like Safari, Firefox, and Chrome have already embarked on this trajectory, implementing stringent tracking prevention measures. These shifts have profound …
Congratulations on the launch of your new e-commerce store! Now, it’s time to drive traffic and boost sales. If you’ve been researching, you’ve likely come across some generic advice on increasing traffic. Perhaps you’ve been advised to focus on search engine optimization (SEO), start a YouTube channel or Facebook page, or churn out quick blog …
Lisa Paul Heydet, owner of ZizzyBee Bags, prefers gradual growth and has traditionally used low-cost, grassroots marketing strategies. In 2017, she sought to expand her brand and hired a marketing firm for $2,000/month, hoping to increase retail presence and press coverage. However, she encountered issues with turnover at the firm and a lack of communication, …
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