Why Digital Marketing Channels Are Crucial to B2B Growth Back in 2015, 89% of people researching B2B products used the internet, and that number has only grown with digital transformation. They’re using the internet in more ways, from search engines to social networks to videos. Every time a potential customer goes online to research a …
Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of quality. The spotlight on advancements like ChatGPT …
Introduction to the Digital Nomad Spectrum Travelers vary widely, from those who prefer the comfort of their home to those who thrive on constant movement, known as digital nomads. While many enjoy the occasional trip, a select few have a deeper passion for travel, often planning their next journey before the current one concludes. Meet …
What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …
Venturing into new markets can pose challenges like language barriers and cultural differences. Our comprehensive guide offers a data-driven approach to international expansion, covering market understanding, strategy adaptation, key metrics definition, performance tracking, and audience insights for global success. Learn to make a compelling business case, identify lucrative market opportunities, and sustain success post-launch. Evaluate …
Your website serves as the core of your digital marketing strategy, yet many fail to fully optimize its potential. While paid media campaigns undergo continuous optimization, websites often receive occasional redesigns, missing out on potential performance improvements. Neglecting site optimization means leaving money on the table. Overcoming these challenges calls for Conversion Rate Optimization (CRO). …
Certainly, you’ve likely encountered the ongoing discussions surrounding the noteworthy launches, and sometimes less-than-perfect announcements, related to ChatGPT, Bing, and Bard. However, the impact of artificial intelligence (AI) in marketing surpasses the realm of chatbots. Currently, AI, often referred to as automation or machine learning, is deeply ingrained in various marketing aspects. If you’re engaging …
Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …
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