Why does a documented content marketing strategy matter? The vast majority of content marketers operate without a documented content marketing strategy. However, research from Content Marketing Institute/MarketingProfs indicates that having such a strategy can yield significant benefits. Marketers with a documented content strategy tend to perceive themselves as more effective in their content marketing efforts, …
Content Operations Planning Is Too Important To Overlook How extensively does your brand utilize content? From sales materials to marketing campaigns, clear and compelling communication is key. Can your content team meet these demands while aligning with your strategic goals? Crafting a high-performance content engine requires strategic focus, defined roles, optimized processes, and the right …
Introduction WHY LAUNCH A CONTENT MARKETING PROGRAM? Content marketing, along with content-driven experiences, has emerged as a potent tool for marketers to add value to businesses. However, many marketers lag in establishing a cohesive vision and processes for crafting such experiences, treating content as a side project rather than an integrated organizational process. CONTENT-DRIVEN MARKETING …
Becoming adept at content marketing writing is a journey of refinement, not an instant fix. While there’s no magic formula or technology to effortlessly transform drafts into captivating content, continual improvement is achievable. This guide, compiled by seasoned marketers, offers systems, exercises, and insights to enhance your storytelling, streamline creativity, and amplify the impact of …
Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential. Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering …
B2B online sales are experiencing significant growth, with a global value of $7,907.07 billion in 2022. McKinsey reports that B2B customers utilize over nine channels in their buying journeys, leading to comfortable online transactions exceeding $500,000. This digital trend emphasizes the need for brands to expand globally, prioritizing effective communication and trust-building through culturally sensitive …
How to turn social media followers into customers? I guess this is a question, many have hoped for the answer to, which is why you’re researching and reading this article now, we’ll start with a few facts of the matter first: E-commerce is not social commerce. Social selling is not social commerce. E-commerce describes shopping …
Conventional online advertising is fading away quickly. On the other side, native advertising combined with content marketing is rapidly expanding. There is only one restriction: Your content must be authentic. Native content, also known as native advertising, is a form of paid content that blends in with the surrounding editorial content on a platform. The …
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