Customers’ attention is shifting to social media to connect with friends, share their experiences, as well as engage with brands, attempting to make competing for their attention extremely difficult. A strong social listening strategy is essential. Brands can use this to analyze rich consumer conversations in order to gain a better understanding of their likes, …
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffet. It’s always hard to build something and really fast to ruin it. In this guide, we talk about brand perception, If you’ve not heard about it, this is your chance …
Advertising is so important and there are many types of it, for example, running a social media ad campaign is a great way to reach new users. It is reported that 80% of consumers engage with brands through social media. Creating an ad allows you to determine what type of user you want to target …
The holiday season is more like the Super Bowl for eCommerce companies because this is when people shop the most. Because of COVID-19, the holidays can account for an astonishing 20-30% of annual retail sales. In other words, more of those sales are happening online than ever. Therefore, it is important for eCommerce marketers to …
With 500 million users and over 95 million posts per day, Instagram for Business has become an essential element of social media marketing. In this guide, we will take a deep dive into Instagram’s newly released tools on the Instagram for Business Platform and talk about what the 2016 changes mean for marketers today. Not …
It’s easy to be attracted to wanting to start a dropshipping business. After all, it’s advertised for its ease and convenience, especially when compared to various other types of businesses. But nothing great comes easy, so it’s important to understand dropshipping for what it really is – with all its marvelous perks and glory, but …
Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers. As we know, Instagram has over 1 billion active users on the app every month, and over 500 …
Brands are your most valuable assets, however, sometimes, a brand needs to be evaluated in order to see if and where there is a need for change. So, if you’re currently in this boat, you’re not alone. Also, it’s probably unheard of for a company to go through existence without requiting a brand audit at …
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