Customer insights provide an unbiased consumer voice to direct and influence brand initiatives as a dependable source of market intelligence. Data from consumer insights provides an in-depth examination of patterns in human attitudes and behaviors to help brands better comprehend why customers favor particular brands or goods. Additionally, it uncovers the underlying reasons and feelings …
It can be overwhelming to maintain track of all of your brand’s social media profiles because trends and attitudes change quickly on social media. It can even feel like setting up a tent in a cyclone when things get heated up. Therefore, brands must periodically pause and take a snapshot of their social environment to …
Social advertising can actually make the most experienced marketers worried because simply, it involves spending someone else’s money on a complex and intimidating marketing channel. Yes, we know how you feel, that social advertising is really scary, the good news is it doesn’t have to be anymore. Let’s go through this social advertising guide and …
Advertising is so important and there are many types of it, for example, running a social media ad campaign is a great way to reach new users. It is reported that 80% of consumers engage with brands through social media. Creating an ad allows you to determine what type of user you want to target …
Definitely, TikTok is taking the digital world by storm, and for sure marketers are taking note. Back in 2020 and with the start of the COVID-19 pandemic, in the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide. Given the importance of TikTok, here are TikTok’s 9 creative tips to …
Given how the COVID-19 pandemic has impacted everything and small businesses, especially the ones owned by members of the Black community. This guide will provide the essential tools and resources for Black business owners and entrepreneurs, keep on reading.. Supporting Black Business Owners and Entrepreneurs It is reported that 18% of the small and medium-sized …
Do you know that a quarter of Americans plan to shop online during Halloween and the total expected spendings by Americans during Halloween marketing season 2019 is $8.8 billion? So, how can you stand against your competitors during this scary holiday and get your slice of the cake?! Just with a little bit of work …
Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …
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