Introduction To thrive in today’s market, businesses must prioritize the future. Legacy technologies and outdated e-commerce platforms not only prevent you from delivering innovative shopping experiences but also restrict your team’s potential. While sticking with your legacy commerce system might seem safe and familiar, it can expose you to the following risks and challenges: Now …
It’s more evident than ever that rapid, customer-focused growth is driven by emerging technology. However, securing sufficient investment for these technologies can be challenging, especially when business executives and finance teams may not fully understand—or may even misunderstand—their value. To ensure buy-in and address executive concerns, technology leaders should create a business case that identifies …
The use of emojis is on the rise. Our analysis revealed that in the first half of 2023, emojis garnered 7.5 billion mentions, marking a 30% increase from the previous six months. Emojis are everywhere, aren’t they? It’s no surprise – our brains are wired to prefer visual content. Research shows that we retain information …
Why Social Media? Over the past decade, social media has become a cornerstone of any digital marketing strategy. However, while Social Media Managers (SMMs) intuitively grasp the value of social media, quantifying that value in financial terms can be challenging. According to Hubspot, 44% of CMOs report difficulty measuring social media’s impact on their business. …
Data-driven pitches, campaigns, and results consistently impact clients more than even the most creative gut feelings. But where should this data come from? Traditional consumer research methods like surveys and focus groups are often too time-consuming before a pitch. Analyzing consumer conversations on social media offers a quick way to measure everything from campaign opinions …
Since its debut in 2010, Instagram has skyrocketed in both popularity and significance, transforming from a personal photo-sharing app into a premier brand-building platform for businesses of all sizes. While it’s still packed with the meticulously filtered selfies and brunch snapshots that contributed to its early fame, Instagram has evolved into one of the most …
Welcome to the world of TikTok – a vibrant, fast-paced realm where creativity rules and short videos dominate. It’s a hub of trends, challenges, and viral moments, with over 700 million users worldwide spreading ideas as quickly as laughter at a comedy show. On TikTok, anyone – from teenagers to multinational corporations – can leave …
Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of quality. The spotlight on advancements like ChatGPT …
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