What is Native Advertising?

Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that aligns in design, sentiment, and functionality with the content of the platform it is placed on.” This approach is especially potent on the open web, where advertisements increasingly become intrusive, bothersome, and less effective.

Non-disruptive ads do not interrupt the user’s engagement with their desired content, instead blending with the site’s design and being thoughtfully targeted to offer genuine value to the user. At Taboola, we have identified an optimal placement for such unobtrusive native ads on the open web: the article’s end, where they are least disruptive.

What is Discovery and the Moment of Next?

The Essential Third Component of Effective Digital Marketing Strategy

While search and social media, particularly Facebook and Google, form the foundation of most digital marketing strategies, the digital landscape is more cluttered than ever. The proliferation of content makes it increasingly challenging to stand out, leading to saturated search and social channels where advertising costs soar and the intense battle for consumer attention.

Many marketers overlook a vast potential audience by concentrating solely on search and social media. This overlooked audience resides within the vast expanse of the open web. The open web offers limitless opportunities for growth and the ability to connect with every internet user. Leveraging publisher sites across the open web to distribute your content can be incredibly advantageous. It lends credibility through association with reputable sites and enables you to engage with large, highly targeted audiences effectively.

Discovery emerges as a strategic solution for marketers seeking significant expansion in the crowded digital environment, offering a pathway to reach audiences at scale amidst the noise.

What You Can Learn from 38 Successful Taboola Campaigns

Beauty

Company Profile:

Cornerstone offers a subscription-based service delivering razors and men’s grooming products directly to customers.

Challenge Faced:

Following a successful fundraising campaign, Cornerstone aimed to quickly scale its operations and attract a high-quality audience at a cost-effective acquisition price.

Implemented Solution:

Cornerstone chose to leverage Taboola’s discovery platform and its native advertising services for performance marketing to boost subscriptions and enhance customer loyalty.

Achievements:

The traffic generated through Taboola was of superior quality, enabling Cornerstone to achieve its goals of rapid expansion and a 30% increase in customer retention rates. Initially, Cornerstone had around 5,000 subscribers. After broadening their marketing efforts with Taboola, their membership surged to approximately 110,000, marking a 2,100% growth.

Company Overview:

eSalon is a pioneering tech beauty company that offers personalized, home-use hair color solutions, setting itself apart as the only brand in its category. From its inception, eSalon’s mission has been to introduce a novel beauty product to consumers, a concept that poses challenges in communication through brief content.

Challenge Identified:

The objective was to effectively reach potential customers interested in exploring a new kind of beauty product on a large scale, specifically targeting those curious about eSalon’s unique hair color solutions.

Strategic Solution:

The strategy involved utilizing the Taboola Data Marketplace to accurately segment and identify the ideal customer base. Furthermore, eSalon leveraged Taboola’s storytelling capabilities, employing organic, detailed content to convey the brand’s narrative. This approach allowed prospective customers to gain a deeper understanding of eSalon before engaging with their customized survey and proceeding to purchase.

Achieved Results:

Through their partnership with Taboola, eSalon successfully attracted thousands of new clients, witnessing a significant 53% increase in click-through rates over time.

Company:

Mornin’ Glory presents itself as a savvy alternative to traditional shaving brands found in supermarkets, offering its products through both direct sales and subscription models.

Challenge:

The goal was to rapidly expand within the German market, aiming for high-quality traffic that would lead to conversions and deliver a strong return on investment (ROI).

Solution:

Mornin’ Glory embarked on performance marketing campaigns featuring sponsored content to cement its position as a premier razor brand in Germany, prioritizing efficiency in spending for maximum results. Utilizing Taboola’s geotargeting capabilities, they aimed to attract an audience likely to be interested in their products, thus increasing the likelihood of conversions.

Results:

The strategy led to a remarkable 1483% rise in the conversion rate (CVR) for Mornin’ Glory via Taboola, alongside a 10% uplift in conversion rates through native advertising efforts.

The Table of Contents of “38 Native Advertising Examples from
Brands that Have Succeeded” Guide:

• What is Discovery?
• The Third Pillar of Effective Digital Marketing
• Case Studies and Examples from Successful Brands
• Beauty
• Business & Technology
• Education
• Fashion
• Finance
• Food & Convenience
• Gaming
• Healthcare
• Home & Lifestyle
• Real Estate
• Travel
• How to Get Started

Number of Pages:

• 61 pages

Pricing: 

• Free