In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram.

To gain the best, follow the below brief of tactics that help you be more successful on Instagram:

• What to post:
  • Post only high-quality photos and videos.
  • Be sure you keep track of what’s working and what isn’t for your content.
• When to post:
  • It’s better for brands to start by posting 1-2 times a day.
  • Most Instagram content lives around 3 days, but 90% of a post’s likes and comments happen in the first 13 hours. So, it’s critical to know the best times for you to post.
• Using hashtags:
  • It’s better to use 3-10 hashtags per post.
  • Make sure to research any hashtag before using it.
  • Try a variety of hashtags in your posts to find the hashtags that work best for your content.
  • Mix emojis with hashtags and get creative to find new hashtags.
• Visual branding:
  • Make sure to tweak individual images before posting them on each social media platform.
• Finding Instagram communities:
  • Spend time in identifying the Instagram communities that are relevant to your brand.
  • Don’t forget the power of your audience for helping you find user-generated content (UGC).

It’s better also to track your progress and measure your success by using the metrics that matter on Instagram which divided into:-

1. Basic Instagram metrics:
   • Likes.
   • Likes per post.
   • Comments.
   • Follower growth rate.
2. Intermediate Instagram metrics:
   • Engagement with your top posts.
   • Engagement rate.
   • The number of unique fans.

Making The Most of Instagram | Union Metrics