Digital Marketing Guides & Strategies

LinkedIn Content Marketing Tactical Plan in 2019 | LinkedIn

Content Marketing

What is the most powerful platform for B2B and high consideration B2C marketers?

Yes, of course, it’s LinkedIn; the platform with over 590 million professionals.

While people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80% of B2B leads come from LinkedIn.

In order to get your content in front of the 590 million professionals on LinkedIn, this playbook includes a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach.

Download it now and find out what content to share, which products suit your needs, and how much time you’ll spend daily or weekly to ensure your brand stays in front of the people who matter most to your business.

The Content of “LinkedIn Content Marketing Tactical Plan” Guide:

  • Let’s Dive In
  • 7 Opportunities for the Taking
    • Your Printable Plan
    • Planning Basics
    • Pages
    • SlideShare
    • Groups
    • Publishing
    • 5 Sponsored Content & Direct Sponsored Content
      • Video Ads
      • Carousel Ads
    • Sponsored InMail
    • Text Ads
  • 5 LinkedIn Tools to Optimize Campaign Performance
    • Lead Gen Forms
    • Matched Audiences
    • Website Demographics
    • Audience Network
    • Conversion Tracking
  • Ready to drive more revenue on LinkedIn?
Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue

Some Stats Shows the Influence of Using Matched Audiences on LinkedIn

Number of Pages:

  • 34 Pages


  • Free


LinkedIn is a social media platform and is considered the world's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. The platform was founded on December 28, 2002, and was launched on May 5, 2003.LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and also recruitment solutions. In Dec. 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

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