Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of opt-in emails don’t make it to the inbox.

So, it’s important to know how powerful email can be as a tool for marketing, promoting and growing brands and how can you send out emails like a professional.

First, learn how to get your emails opened & how to write killer subject lines:

• Promise something good.
• Learn from other experts.
• Keep it short and sweet.
• Use numbers/statistics.
• Use an exclamation point!
• Tickle their curiosity.
• Use power words.
• Experiment and try to be different.
• Make sure you provide clear benefits.
• Ask a question.
• Use geo-location/localization.
• Throw in your personality (or your companies).
• Point out common mistakes.
• Use personalization (ex: you, your, etc.).
• Show a sense of urgency.
• Make the recipient feel special.
• Use emojis.

Second, learn how to get the most engagement out of your emails once they’re opened:

• Display a call-to-action early in your message near the top.
• Optimize your message for mobile.
• Use an attention-grabbing preheader.
• Go for small wins.

Third, learn about the best practice to avoid spam filters/folder:

• Be compliant with the CAN-SPAM Act.
• Don’t use misleading subject lines.
• Avoid spam trigger words.
• Don’t use purchased lists.
• Ask your readers to whitelist your email.