Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox.

Get a head start on the future of email marketing and find out how to engage with your subscribers via an awesome email which includes the below elements:

1. Send your email immediately after someone signs up and use marketing automation to do this mission automatically.
2. Design your welcome email to be clearly identified and engaging.
3. Use the subscriber’s name to make a personal connection from the start. This kind of emails is 26% more likely to be opened.
4. Use your welcome email to recommend your best content and add links to your best posts, blogs, ebooks or any other valuable content.
5. Give your new subscribers something special such as an offer for a discount or free shipping.
6. Ask your new subscribers to follow you on your social media accounts.
7. Ask them to add you to their “safe senders” or contact list because that would increase your deliverability rates.
8. Ask them also to refer their friends.
9. Add an unsubscribe link in your welcome email to make it easy for them to unsubscribe at any time.
10. Use colorful and grabbing attention visuals in your welcome email.

Some of the Effective Elements Should be in any Welcome Email