The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels.

A recent study by MarketingSherpa emphasizes the same idea, with 72% of consumers prefer to receive promotional content through email, compared with only 17% who prefer promotions from other channels. Moreover, a study of 200 retailers conducted by Sailthru discovered that increasing revenue through email was the metric most often cited as a primary goal, with 66% of respondents choosing it.

As a result of these numbers and other data, marketers are intently focused on finding ways to increase the revenue generated through email.

Sailthru’s team of digital marketing strategists have developed a best practice guide detailing the tried-and-true strategies for increasing revenue from email with a regard to the fashion and apparel industry.

The Content of “Increasing Revenue from Email: The Definitive Strategy Guide”:

• Using Email to Drive Profitable Growth
• A Guide to Boosting Email Efficiency and Effectiveness
• High-Impact Strategies for Email Engagement
• Personalization and Segmentation
• Post-Purchase Messaging
• Abandonment Messaging
• Onboarding
• Upsell and Cross-Sell
• Reduce Customer Churn
• The Best Ways to Measure Revenue From Email
• Your Checklist for Success

An Example of Using Email to Cross-sell and Upsell By Nordstrom Brand

Number of Pages:

• 17 Pages

Pricing:

• Free