Digital Marketing Guides & Strategies

Illustrated Guide to Link Building | SEJ

Search Engine Optimization

In a perfect world, link building is the most important skill in SEO. Why? Using link building strategies will help you build high-quality SEO marketing campaigns that will improve your business thrive, with 56% of marketers said that they can’t rank without links (According to Search Engine Journal). But, first, you need to understand what link building is and how to use it.

What is Link Building?

Link building is a process that makes web pages to link to each other by acquiring hyperlinks from other websites and implement them to your own site. It improves users navigation within different pages on the Internet. Links also help search engines to crawl effectively between the pages on your website. But then, the term “link building” has started to transform to link earning, link giving, as well as link acquisition.

It worth to be mentioned that, your content needs to be flawless. If your content is not competitive or relevant there are no amount of links that can help you.

How Can You Build the Best Links for Your SEO Strategy?

To answer this question, Search Engine Journal has launched its ultimate guide to holistic link building that skips those old-fashioned (and ineffective) link building tricks to more advanced ones for earning and acquiring quality links with a fully integrated marketing strategy.

The guide goes even further to dig deeper into why, when, and how you should execute each link building technique to get what you need to grow your business. Besides the best-in-class SEO tools to build and earn links.

An Example of Non-traditional Email Outreach - Link Building in 2019: How to Acquire & Earn Links That Boost Your SEO - Illustrated Guide to Link Building - SEJ

An Example of Non-traditional Email Outreach

What’s in the “Illustrated Guide to Link Building”:

  • Introduction
  • Technical SEO
  • Link Reclamation
  • Email Outreach
  • Guest Blogging
  • Directories
  • Proprietary Data-Driven Content
  • Link-Worthy Content
  • Podcast Tours
  • Radio Stations
  • Link Repo (Mentions)
  • Competitive Links
  • Link Gratitude
  • Content Syndication
  • Testimonials and Reviews
  • Community Engagement
  • Blog Comments
  • Affiliate Links
  • Link Building Checklist

Number of Pages:

  • 69 Pages


  • Free

Search Engine Journal

Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.

    Subscribe for our newsletter!