Digital Marketing Guides & Strategies

How to Use Instagram for Business | HubSpot

Social Media Marketing

Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month.

If you have never used the Instagram platform in your business or have already used it before and haven’t achieved so it’s time to read the HubSpot’s eBook. The eBook takes a deep dive into Instagram’s newly released tools on Instagram for Business Platform and the best practices for how businesses use Instagram.

How to Use Instagram for Business | HubSpot's Guide - The Month-over-Month Instagram Audience Growth -

A Figure Shows the Month-over-Month Instagram Audience Growth

The Content of “How to Use Instagram for Business” eBook:

  • Introduction
  • Determine Your Goals
  • Determine Your Metrics
  • Determine Brand Guidelines
  • Test, Repeat, Optimize
  • Anatomy of a Great Profile and Post
  • 10 Types of Posts Every Marketer Should Try
  • How to Use Instagram Stories
  • How to Use Hashtags
  • How to Run a Contest to Grow Followers Fast
  • What the 2016 Changes Mean for Marketers
  • How to Use Instagram’s New Business Tools
  • Instagram Etiquette
  • Creative Inspiration
  • Conclusion
  • Bonus Checklist & Glossary

Number of Pages:

  • 49 Pages


  • Free

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.

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