Imagine this – you’re sitting at your desk minding your own business when the CEO comes and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sounds simple. After all, if people are clicking through on the links in the campaign, it’s working, right? But what if the CEO said: “I want to know that if we spend a dollar or euro, or whatever) on marketing, that we generate three, four, or five on the back end. How to answer that question?
GetResponse provides this guide to help you to know if your marketing automation campaign is generating a positive return on investment (ROI).