The holiday season is more like the Super Bowl for eCommerce companies because this is when people shop the most. Because of COVID-19, the holidays can account for an astonishing 20-30% of annual retail sales. In other words, more of those sales are happening online than ever.

Therefore, it is important for eCommerce marketers to come up with a strategy designed specifically for the holiday season.

Planning Your Holiday Campaign:

The holiday season is so important and it differs from one country to another. for example, in Western countries the holiday season tends to be dominated by Christmas, however, that doesn’t mean it’s the right fit for your audience.

How to Plan for Your Holiday Campaign?

Here are the steps:

• Start by listening to your customers, know who is your audience, what holidays do they care about. Don’t assume that the most obvious holiday campaigns are the right ones for your brand.
• Your campaign has to feel specific and relevant to your customers. Make sure to align your goals with the holiday season.
• Make sure to find your audience’s niche.
• Make it easy for your customers.

Your campaign or promotion needs to be tailored to the audience preferences you uncovered in the research stage. According to the holiday marketing guide, you need to try asking questions like:

• What do your customers want from this holiday?
• What feelings does it bring up for them?
• Is there a pain point or problem associated with the holiday that you can solve?

Following Up Post-Campaign:

After the holiday season is over, i’s all about customer retention. Based on the holiday marketing guide, if your campaign was successful, you will have gained some new customers and people who have shopped with you before will have had some good experiences that will encourage them to keep coming back.

According to the holiday marketing guide, retaining your customers can bring you even higher value than attracting new ones, because these customers already trust your brand and are already interested in your product.

Download the full “Holiday Marketing” guide here.

The Table of Content of “The Ultimate Guide to Holiday Marketing”:

• Introduction
• Planning your holiday campaign
• Holiday campaign spotlight #1
• Running your campaign
• Holiday campaign spotlight #2
• Post-holiday season
• Holiday campaign spotlight #3

Number of Pages:

• 21 pages

Pricing:

• Free