Within the numerous messages that customers receive every day, providing an outstanding customer experience is very essential and personalization is a core part in achieving this goal.
Dynamic creative— also known as personalized ads—is any creative ad that changes automatically based on the users’ information, whether it’s related to his or her location or specific behavior such as recent product views or purchase history. Such kind of ads helps advertisers automatically deliver high-performing combinations of their creative assets to their users.
This guide outlines how dynamic creative works and also lists six dynamic creative best practices that advertisers can apply to drive more users to the “buy” button.
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