Introduction

Over the past decade, digital transformation has driven a shift towards online channels, a trend accelerated by changes in consumer behavior and work patterns following the COVID-19 pandemic. According to a July 2022 research report from Accenture, rapidly evolving consumer behaviors are compelling businesses to meet heightened expectations. Every digital experience across touchpoints needs to be highly relevant, contextualized, genuine, and authentic—a significant challenge for businesses facing resource constraints and unscalable technology. The same Accenture research notes that “64% of consumers wish companies would respond faster to meet their changing needs.” Importantly, 88% of business executives surveyed felt their customers were “changing faster than their businesses can keep up.”

 These statistics reveal a crucial insight: consumer and online behavior is evolving faster than many organizations can manage. Consequently, people are not waiting for businesses to catch up; they are engaging with new options and businesses that have already successfully digitally transformed to meet their needs. A Bloomreach study, in partnership with Forrester, found that 40% of customers and 56% of B2B customers would pay more for a better experience and would not purchase again from a store that provided a poor experience. Nearly four in five respondents said they abandoned purchases due to poor website navigation, irrelevant search results, or unclear product information.

Why Utilizing a Content Hub is Central to Successful Digital Transformation

The digital experience is undeniably one of the most critical factors for business success now and in the future. At the core of delivering a successful digital experience is content.

Today, every business is a content business requiring technology that enables organizations and publishers to work smarter, faster, and more seamlessly. The most important consideration for digital transformation success in your content business is adopting solutions that work with your existing technology while propelling your business forward. The foundation needed for this is a content hub that consolidates all existing and new solutions in one place and can seamlessly handle integrations.

Integration-ready technology with an extensible architecture allows organizations and publishers to create their own business logic and adopt their own workflows. Many businesses already have multiple systems, channels, and processes in place before realizing they are hindered in transforming their digital offering. A content hub solution considers the business as a whole from the inside out, allowing the digital transformation journey to start with existing assets, rather than requiring a complete overhaul of current systems and processes.

Getting your content management up to speed quickly

We’ve covered the basics: digital transformation begins with a content hub that integrates with your existing technology and allows you to adopt your own workflows. The next critical step for successful digital transformation is achieving it quickly, especially given the current pressures on organizations and publishers.

Speed is essential for businesses aiming to establish a strong digital presence. Many organizations are already lagging behind due to the rapid advancement of digital transformation accelerated by the pandemic. The main challenge lies in the fact that digital transformation is hindered when new systems do not seamlessly integrate into existing environments. Often, businesses must completely overhaul their existing architecture—a daunting task that cannot be done quickly.

For organizations and publishers, there is no one-size-fits-all solution for quickly getting up to speed online and delivering personalized digital content experiences. Each business faces unique challenges that require flexible thinking and architecture, executed swiftly. Other common obstacles to rapidly advancing your content management include identifying the most pressing problem, gaining real-time access to content and data, and understanding the technology landscape to anticipate long-term trends.

Continue reading to discover how to accelerate your digital transformation journey, download our comprehensive guide now.

• Introduction
• Getting your content management up to speed quickly
• Accelerating Digital Transformation With the Right Solutions
• The Benefits of a Decoupled or Headless Solution to Build Digital Experiences Fast
• Why your CMS should be the hub of all your integrations

Number of Pages:

• 12 pages

Pricing: 

• Free