Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back-to-school (BTS) shoppers make researches on mobile and buy in-store.
So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips help you to do so in the upcoming seasons:
- The research phase is the first and most important step you should do to make shoppers interested in your brand.
- 3 in 5 of online BTS searches happened on mobile in 2016 and one-third of back to school (BTS) purchases are made on mobile devices. So, it’s essential to use omnichannel to optimize your mobile strategy.
- Moms are 43% more likely to make mobile purchases than other adults and dads will do 41% of their BTS shopping on mobile too. So, you need to understand your audience activities and put your campaign where your audience exists.
- Shoppers watch a lot of videos. So, design, integrate, repeat and unified campaigns across display channels.
- 84% of parents said that they won’t buy BTS items online without free delivery. So, don’t ignore the cost for shipping factor.
- Women aged 25-44 years with kids are doing most of their searching online. So, be aware of the most used search keywords and key phrases to optimize your website.
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