Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional programs to focus on customer experience and engagement.
Find out how to use the targeting precision of email to create amazing customer experiences through all digital customer touch points, with people-based marketing loyalty marketers can:
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