The use of content marketing and native advertising is on the rise and is expected to grow more in the future. But the lack of standard guidelines for branded content creation and distribution has caused confusion and some reluctance on the part of marketers and agencies in building out branded content campaigns.

Significant efforts are being made by the buy-side in evaluating different offerings, which causes more confusion, and distracts from higher level discussions like effectiveness and optimization.

The new guide released by IAB aimed to help marketers identify the different branded content creation and distribution options that are available today and to understand the key factors should be considered upfront to ensure that all branded content/native advertising buy meets strategic objectives/KPIs.

Native Advertising Revenue (2013 – 2018)

The Content of “Branded Content Creation & Distribution Guide”:

• Mission and Contributors
• Introduction
• Setting the Stage – The IAB Branded Content Creation & Distribution Definitions Framework
• Where to Start – Key Steps
  • First step: What’s your strategy and KPIs?
  • Next Step: Content: Do you have content? Do you need content?
  • Next step: Great. You’ve got content. Now, what are you going to do with it?
• How to Activate Your Native Advertising Campaigns
• Measuring Success
• The Importance of Disclosure
• Conclusion

Number of Pages:

• 19 Pages

Pricing:

• Free