Digital Marketing Guides & Strategies

The New Language of Business: How an AI-Literate Workforce is the New Competitive Advantage | Grammarly

Artificial Intelligence

Introduction

Artificial intelligence (AI) has the power to revolutionize nearly every aspect of your business. This is no longer a futuristic concept—AI integration is now a necessity for organizations. While this may seem overwhelming to some, forward-thinking companies are already using AI to redefine how work gets done. Generative AI (gen AI) stands out by automating and improving time-consuming communication tasks, accelerating content production, generating insights, personalizing customer outreach, and elevating communication quality.

Gen AI isn’t just another tech upgrade; it represents a fundamental shift in how employees communicate and how businesses operate. The advantages for both employees and organizations are immense. Workers who use gen AI report higher productivity, less stress, and lighter workloads. Similarly, leaders note benefits such as cost savings, faster innovation, and improved service quality.

However, these benefits will only be realized if your entire workforce is trained to use the technology effectively. According to the 2024 State of Business Communication report, over half of employees (52%) feel they don’t know how to use gen AI well. While the path to widespread AI adoption may seem steep, it is achievable.

This is where AI literacy becomes critical. It’s one of the most important areas for upskilling, enabling organizations to fully embrace AI. As LinkedIn’s VP, Janine Chamberlin, states, “Ensuring employees are AI literate is crucial. The skills for jobs are changing faster than ever, driven by rapid advancements like generative AI, and businesses cannot afford to delay upskilling.” AI literacy is a strategic necessity for leaders who want to stay competitive in today’s market.

No matter where you are on your AI journey, now is the time to invest in your employees’ generative AI literacy, so you can take the next step toward transforming your business.

The Human+Gen AI Future of Business Communication

Generative AI offers powerful opportunities to produce engaging content and communication at scale. However, without human oversight and engagement, the quality can suffer, potentially leading to mediocre results or even serious safety concerns. A future driven solely by AI without human input is not one we envision. This is why AI literacy is critical.

The real potential of generative AI lies in enhancing human capabilities by combining insights, creativity, and direction with AI technology. It’s not humans versus technology; it’s humans multiplied by technology.

Generative AI can augment communication in several key ways:

  • Thought Partner: Gen AI can generate a wealth of unique ideas based on simple prompts, serving as a catalyst for creative thinking.
  • Constructive Critic: When tailored to your audience and goals, gen AI can enhance the strategic quality of communication, helping employees deliver their best work.
  • Time Saver: By handling time-consuming tasks like versioning or translation, gen AI allows you to focus on more creative and strategic work.
  • Innovation Enabler: The combination of human creativity and AI capabilities closes the gap between big-picture ideas and real-world execution, making once impractical concepts achievable.

When human insight and expertise guide generative AI, it becomes a tool to amplify creativity, not limit it—providing a competitive edge for businesses. Gen AI empowers knowledge workers, boosting communication effectiveness and productivity, while freeing time for more strategic work. With humans driving the creative and strategic decisions, AI enhances production, efficiency, and innovation at scale.

Unlock the full potential of an AI-literate workforce! Continue reading to discover how AI literacy can transform your business. Download the guide now for expert insights and practical steps.

Related report: Work, workforce, workers: Reinvented in the age of generative AI | Accenture

Table of Contents of “The New Language of Business: How an AI-Literate Workforce is the New Competitive Advantage” Guide:

  • Introduction
  • The Human+Gen AI Future of Business Communication
  • Chapter 1: The Critical Role of AI Literacy to Transform Your Business
  • Chapter 2: The 5 Stages of Enterprise-Wide Gen AI Adoption
  • Chapter 3: Your Roadmap to Enterprise-Wide Gen AI Adoption
  • Related Resources

Number of Pages:

  • 23 pages

Pricing: 

  • Free
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