Agencies, whether large or small, specialize in a wide range of services—from advertising and branding to social media management and web development—to meet the diverse digital needs of brands. However, acquiring new clients remains a significant challenge. Content creation has emerged as a powerful strategy for generating leads. This led us to develop a guide …
The use of emojis is on the rise. Our analysis revealed that in the first half of 2023, emojis garnered 7.5 billion mentions, marking a 30% increase from the previous six months. Emojis are everywhere, aren’t they? It’s no surprise – our brains are wired to prefer visual content. Research shows that we retain information …
An exceptional social media strategy can make the difference between standing out and getting lost in the noise. Social media is intricate, with numerous platforms, content formats, best practices, and constantly changing trends. Every brand competes for consumer attention in this dynamic digital landscape. To navigate this complexity, developing a clear strategy is crucial. Without …
01 Turning challenges into opportunities Let’s be real—the landscape has shifted. People’s priorities and values are evolving, budgets are tighter, new AI technologies are reshaping the creative industry, and we’re seeing significant trends emerging across social media: Consumers are increasingly using social media for entertainment rather than personal sharing, with video content rapidly gaining popularity. …
What we now call influencer marketing once meant big corporations paying millions for celebrity endorsements. However, the rise of online influencers, especially on Instagram and TikTok, has changed the game. Brands no longer need to secure complex deals with Hollywood stars for successful campaigns. Influencer marketing, while it might seem daunting, is more accessible than …
What Is a Product Page? Reflect on your most recent online purchase. What drove you to buy that particular item from that specific site instead of exploring other available choices? Chances are, the product page played a pivotal role in your decision-making process. It’s the cornerstone of converting visitors into customers, akin to a salesperson …
WHY SOCIAL MATTERS In the past ten years, social media has become a ubiquitous force, with Facebook standing out as a crucial marketing tool for small enterprises. It provides a platform geared towards fostering conversations and building relationships, allowing businesses to target and engage with genuine people throughout the entire customer journey. Social media usage …
While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
