Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …
As the holiday season approaches, marketers and stores owners honed their marketing skills with a bulk of data and statistics to get a good start. Magento Commerce has surveyed 15 leading experts in the e-commerce industry to present the best practices in creating irresistible customer experiences that help your business stand out, boost sales, and …
43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it. So marketers need to track and monitor users in-app behavior, then take action, based on …
In 2011, an analyst at KPCB called “Mary Meeker” predicted that by 2014, mobile internet usage would overtake desktop internet usage globally. Today in 2017, most businesses have experienced rapid growth in mobile use of their websites. Here are 7 guide steps on mobile strategy allow marketers to learn, review and improve their use of online …
Above all other devices, especially over the last decade, people have come to use their mobile devices, especially smartphones which have become preferred for researching, shopping, and purchasing. Over 2.6 billion people (30% of all humans living on earth) use smartphones and they check their phones 150+ times each day browsing and interacting with mobile …
Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, like Google, Facebook & LinkedIn. Many clients struggle with online conversion due to they can’t see the mobile shopper’s complete purchases at the same rate as desktop shoppers do; there are many reasons for this. Below are 10 ways that will allow marketers …
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