Digital Marketing Guides & Strategies

Summary 1. Why is inventory management crucial? Efficient inventory management is essential for most businesses to operate effectively. However, finding the right balance can be tricky. Carrying too little stock can lead to delays and lost sales, while carrying too much ties up your cash, takes up space, and risks inventory becoming obsolete, spoiled, or …

E-commerce businesses have experienced unprecedented growth in recent years. This surge has brought increased competition, higher shipping costs, supply chain challenges, and a growing demand for free or low-cost shipping with 1-2 day delivery. So, how can you cut costs without compromising quality or taking on unnecessary risks? This guide provides practical, cost-saving strategies you …

Introduction TikTok Shop has become one of the top four sales channels brands are prioritizing in 2024—and for good reason. With over 150 million active users in the US and millions more worldwide, TikTok isn’t just a trendsetter; it’s a major driver of sales. Two-thirds of shoppers are influenced to buy something they see on …

Introduction Shipping customer orders might seem like a straightforward task for an e-commerce business, but those who manage it firsthand know it can be anything but simple. A lot can go wrong, and several challenges must be addressed, including: Completing all the necessary steps before an order is ready to ship. Choosing from a range …

Introduction E-commerce offers an immense opportunity for your brand to expand globally. With 85% of consumers worldwide shopping online, going international allows you to reach customers far beyond the limitations of traditional brick-and-mortar stores. You can deliver your products to people who previously had no access to them. Today’s consumers expect their purchases quickly and …

Introduction Digital consumer intelligence presents retail brands with remarkable opportunities to engage with consumers and address their needs effectively. In this guide, we’ll explore how to harness search, social, and content engagement data to craft compelling content, track trends, gauge product demand, and improve reviews. We’ll be focusing on examples and insights from the DIY …

Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …

Introduction The statistics speak for themselves: eCommerce has flourished during the COVID-19 era. According to eMarketer, eCommerce will account for 14.5% of retail sales in the United States this year, up from 11% in 2019. This marks the largest year-over-year increase since the research firm began tracking eCommerce in 2008. In the first half of …