Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …
GOAL SETTING Establishing a lead nurture program is not an end goal in itself; rather, it serves as a means for your business to achieve its overall objectives. For your lead nurturing program to succeed, it’s essential to first clarify what you aim to accomplish. Set the Stage Designing an effective lead nurture program begins …
Why Social Media? Over the past decade, social media has become a cornerstone of any digital marketing strategy. However, while Social Media Managers (SMMs) intuitively grasp the value of social media, quantifying that value in financial terms can be challenging. According to Hubspot, 44% of CMOs report difficulty measuring social media’s impact on their business. …
Since its debut in 2010, Instagram has skyrocketed in both popularity and significance, transforming from a personal photo-sharing app into a premier brand-building platform for businesses of all sizes. While it’s still packed with the meticulously filtered selfies and brunch snapshots that contributed to its early fame, Instagram has evolved into one of the most …
What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …
Your website serves as the core of your digital marketing strategy, yet many fail to fully optimize its potential. While paid media campaigns undergo continuous optimization, websites often receive occasional redesigns, missing out on potential performance improvements. Neglecting site optimization means leaving money on the table. Overcoming these challenges calls for Conversion Rate Optimization (CRO). …
While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
A Sound Annual Marketing Plan Begins With Process As a new fiscal year dawns, marketers are presented with a pivotal opportunity: to craft an annual plan that not only propels business objectives forward but also optimizes resource utilization. However, this potential often goes untapped, as many marketing organizations opt for disjointed, tactic-heavy “plans” that keep …
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