Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …
Summary Develop a Growth Plan A growth plan outlines how your business will increase revenue by expanding market share with current customers or entering new markets over 12 months. It prepares you to seize opportunities and meet your objectives effectively. Supercharge Sales and Marketing The success of your growth plan hinges on strong sales and …
Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …
How to Use This Guide As you move toward adopting generative AI, it’s crucial to secure support for your investment, clearly define how you plan to implement gen AI, and grasp the risks and considerations—both generally and for specific solutions. This guide provides essential insights to help you: Develop a clear strategy for using generative …
If knowledge is power, today’s consumers hold an unprecedented amount of it. With more access to information than ever before, they understand exactly what they want, often beyond the influence of brands. Despite the $40 billion invested in market research, many brands still miss the mark, leading to missed targets and ineffective marketing. To stay …
Introduction Customer retention and loyalty have become crucial in 2021, as the pandemic has significantly impacted consumer demand across various industries. With people being more cautious about spending beyond essentials like groceries, retaining customers is critical, especially for businesses with recurring revenue models. Engaged customers not only spend more over time, but they also contribute …
Introduction Sponsorship deals, especially those involving significant investments, come with high stakes. However, tracking the return on investment (ROI) can be complex. This guide offers practical strategies to optimize your sponsorship spending and accurately measure the impact of your campaigns. We’ve divided the guide into three sections: the research phase, the measurement phase, and the …
Introduction If your business collects, stores, shares, or processes data—especially personally identifiable information—a strong data governance program is essential for your success. Data governance is a crucial component of our Digital Consumer Intelligence (DCI) Maturity Model and is evaluated in our DCI Assessment to help organizations pinpoint their strengths and areas for improvement. Governance is …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
