If knowledge is power, today’s consumers hold an unprecedented amount of it. With more access to information than ever before, they understand exactly what they want, often beyond the influence of brands. Despite the $40 billion invested in market research, many brands still miss the mark, leading to missed targets and ineffective marketing. To stay …
Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …
TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …
Introduction Welcome to the journey of elevating your business with smart marketing investments! Owning an exceptional business is a remarkable achievement, yet that’s just the beginning. The reality is, no matter how outstanding your products or services are, they won’t sell themselves – a notion we all wish were true. Visibility is key; without it, …
How to turn social media followers into customers? I guess this is a question, many have hoped for the answer to, which is why you’re researching and reading this article now, we’ll start with a few facts of the matter first: E-commerce is not social commerce. Social selling is not social commerce. E-commerce describes shopping …
Conventional online advertising is fading away quickly. On the other side, native advertising combined with content marketing is rapidly expanding. There is only one restriction: Your content must be authentic. Native content, also known as native advertising, is a form of paid content that blends in with the surrounding editorial content on a platform. The …
International E-Commerce has taken over the digital shopping experience, companies like Amazon, Alibaba, and eBay have now become the leading websites of E-commerce for consumers. After being forced to adapt to a contactless world by the COVID-19 epidemic, digital commerce has taken center stage. The US Department of Commerce estimates that customers spent $861.12 billion …
There are a few crucial actions to take to keep website visitors on your page and eventually convert them into Loyal Customers. As there are many loyal customers benefits your company can make use of them. This guide will walk you through these steps to raise your conversion rate and demonstrate how to get more …
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