Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …
How to Use This Guide As you embark on your journey to adopt generative AI, it’s crucial to secure support for your investment, clearly define how you plan to leverage the technology and understand the associated risks and considerations for AI in general, as well as specific solutions. This guide provides essential insights to help …
Introduction Shipping customer orders might seem like a straightforward task for an e-commerce business, but those who manage it firsthand know it can be anything but simple. A lot can go wrong, and several challenges must be addressed, including: Completing all the necessary steps before an order is ready to ship. Choosing from a range …
Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …
Introduction: What is Customer Experience? In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …
Executive Summary Organizations and publishers today recognize that no two customers are the same whether operating in the B2B or B2C space, customer preferences, responses, and engagement levels can vary greatly. To cater to diverse customer needs, businesses must understand the complete customer journey and deliver impactful content tailored to different audiences. Achieving this requires …
Introduction By 2024, 80% of technology products and services will be created not by traditional tech professionals, but by citizen developers using low-code/no-code tools (Gartner). Tools like WYSIWYG editors, visual coding suites, and AI are revolutionizing application development, and enterprise ecommerce is no exception. In the U.S., 80% of businesses already utilize low-code platforms. These …
Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …
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