Only during important events did media professionals and the general public communicate on a large scale, and through a limited number of public platforms like radio, television, or print newspapers. In the same way that social media linked billions of people worldwide, it also created a direct channel of communication between PR specialists and the …
Paying attention to emerging trends has never been more meaningful. Markets are constantly advancing, and industry leaders depend on market intelligence to keep their brands at the frontline by identifying meaningful discussions and responding to and handling potential crises. And unfortunately, we can see that many organizations still rely on traditional news monitoring tools just …
It is important when managing a brand online to know how to deal with crises. Between planning the next campaign and dealing with a PR crisis, you need to measure results along with progress. Not to mention finding influencers to work with and staying on top of market trends. There’s no shame in asking for …
Business goes through crisis times and it is a nightmare for any existing business. However, it is always better to have a pre-planned business crisis plan in case of anything. As dealing with any crisis does create a great disturbance to your business no matter what, therefore you have to effectively make a crisis management …
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