Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing.

Firstly, before marketers start testing put in mind these following tips:

• Plan to run tests for at least 3 weeks.
• Only test one variable at a time.
• Keep bid rates the same when testing targeting.

Secondly, when you start testing, figure out the 5 types of tests would help you more:

1. Image tests: try tests such as an object versus a human and background color.
2. Test variations in copy: The most effective tests are the call-to-action test and incorporating a stat test.
3. Character count test.
4. Test creative placement to draw a reader’s eye.
5. The kitchen sink test.