Digital Marketing Guides & Strategies

10 Personalization Tactics | Sitecore


Personalizing customer experiences, whether on your website, in an email push, or during a social media campaign, requires you to deliver content that takes into account the context of customers’ current and previous brand interactions.

Follow these main and important 10 personalization tactics:

  1. Give first-time visitors a special welcome and offer “how-may-we-help-you” content with different directions to different site areas.
  2. Treat potential customers like existing customers because focusing on existing customers can reduce support calls and other customer service inquiries.
  3. Connect and retarget inbound experiences to generate volume traffic from search engine marketing (SEM), search engine optimization (SEO), display advertising, social media targeting, social posts, email campaigns & etc.
  4. Leverage geolocation to serve up content specific to the location and to highlight the closest stores based on where the customer is.
  5. Connect personalization to conversions and enable personalization based on the triggered goal.
  6. Take their mobile context into account. This is your chance to deliver a relevant experience based on their mobile context.
  7. Take advantage of visitor profiling to understand the customer’s interests accurately and present them with the most relevant, related content you can offer.
  8. Score your customers. This helps you to determine a visitor’s likelihood to become a customer based on their digital activities.
  9. Let customers connect with social media accounts.
  10. Make a journey map. The result of mapping the buyer’s journey is that you will provide customers with an experience personalized to a specific milestone. This means they will be more engaged.

10 Personalization Tactics | Sitecore 1 | Digital Marketing Community


Founded in 1999, Sitecore is one of the global leaders in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud empowers marketers around the globe to deliver personalized content in real time and at scale across every channel—before, during, and after a sale.More than 5,200 brands (e.g. American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal) have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.


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