Using social media influencers on driving consumer’s brand awareness, especially among Millennials, has reached record highs in the UAE thanks to its powerful impact in achieving marketing objectives and reach target audience more effectively. That’s reflected by 94% of in-house marketers in UAE who said that engaging with social media influencers benefits their brands with …

Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations. As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams. …

The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …

GCC region has witnessed a great shift in online shopping since the recent acquisition of “Souq.com” by online giant “Amazon”. 83% of Local GCC Millennials have shopped online in the 6 months previous the survey. Read the below brief and keep up with the changing trends of online shopping in GCC: Mobile phones (20%), clothes, …

83% of Local GCC Millennials said that they have shopped online in the 6 months previous the survey. The most purchased items by them were mobile phones (20%), clothes, shoes & accessories (20%) and electronic equipment (19%). On the other side, flowers (3%), pet related (3%), music (4%), sporting goods (6%) and books (6%) – hardcopy …

The internet, social media and also TV ranked as the top 3 media that residents in UAE & KSA spend most of their time on during Ramadan. Social media and other internet web sites hold the most of that time, with 12 hours a week divided equally between them.