There are many types of content, each type of content comes with its own strengths and weaknesses. It is reported that there are 72% of people would rather use video to learn about a product or service. Keep on reading to know more about how to attract your audience with video. How to Attract Your …

What any organization wants is to communicate and engage well and effectively with its target audience. Videos training has proven to be an effective way to train employees. Effective training is a part of growing any organization, as it provides employees with the skills and knowledge to do their job to the maximum. Based on …

Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach …

The expanding role of video is forcing businesses to rethink how they empower digital marketing, content marketing, social media, email marketing, demand generation, customer marketing, and sales enablement teams to source and/or create video at greater scale. As a result, marketers will increase their investments with video production agencies and service providers with many also …

While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and …