Building an eCommerce solution today is hard, it is about defining both a technical and customer-centric vision for companies and brands, and then working out how to strike a fine balance between being able to realize the strategic vision and leveraging prebuilt features from various services and platforms to support that vision. However, the traditional …

The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …

The Alpha generation without defined characteristics and with the certainty that they will be immersed in a connected world, this generation refers to those who were born after the year 2010. They can be children from generation Y or Z generation. The Alpha generation is far from being just the next generation’s name or the …

Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …