USC Annenberg Center for Public Relations (CPR)
Located in Los Angeles at the University of Southern California, the Annenberg School for Communication and Journalism is a national leader in education and scholarship in the fields of communication, journalism, public diplomacy, and public relations. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, master’s and bachelor’s degree programs, as well as continuing development programs for working professionals across a broad scope of academic inquiry. The school’s comprehensive curriculum emphasizes the core skills of leadership, innovation, service, and entrepreneurship and draws upon the resources of a networked university located in the media capital of the world.
Latest Posts
Indicators | Digital PR
The Most Important Communication Platforms That Will Enhance the Effectiveness of Communication Strategies, 2019
When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, …
Researches | Digital PR
PR Tech, the Future of Technology in Communication Report, 2019 | USC Annenberg Center for Public Relations
Technology changes so rapidly that it’s hard to keep up. Every day, a new app, device or platform is piled onto the growing tech stack available to media, marketers, and communicators. Like it or not, future success relies upon the ability to utilize these new tools for analyzing complex data, engaging diverse audiences and measuring …
Indicators | Digital PR
The Important Goals of Communications For Organizations, 2019
Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with …
