Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …

It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on …

Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are …

Shoppers around the whole world have become increasingly technology savvy, honed their online purchasing skills, and learned how to find the best price from every corner of the world. The smartphones have played a vital role in researching and purchasing leading to a positive user experience can reward retailers with increased customer satisfaction and loyalty. …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …

The nature of online shopping in Brazil and Mexico is different from other countries due to the characteristics of its demographic and people culture, the individual’s standard of living, annual income and other factors. Online shoppers in Brazil and Mexico are more likely to use more mobile apps. They also turn to marketplaces more than …