Sysomos
Founded in 2007, Sysomos is a Toronto-based social media analytics company; equips the world’s best digital marketers with the technology they need to demonstrate and optimize the value of their work.
Sysomos’s unified, insights-driven social platform is designed to help marketers and agencies search, discover, listen, publish, engage, and analyze at scale across earned, owned, and paid in a highly efficient and effective way that makes them look like a rock star every day.
Latest Posts
Guides | Influencer Marketing
Find the Right Influencers for Your Audience Guide | Sysomos
Influencer marketing is a method of social media marketing that uses endorsements and product mentions that the right influencers provide, these are individuals who have a dedicated social following that sees them as experts within their niche. Influencer marketing is effective because of the high amount of credibility that influencers have built up with their …
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Guides | Social Media Marketing
Growing a Brand with Social Media | Sysomos
Consumers are spending more time than ever on social media and when they’re looking for product recommendations, social is one of the most trusted channels Building a strong brand will help you attract and retain loyal customers, who will be happy to recommend you to their own networks. A solid social strategy can help you …
Guides | Social Media Marketing
The Ultimate Social Media Audit Guide | Sysomos
A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of …
Guides | Content Marketing
Killer Content Marketing eBook | Sysomos
Whatever kind of business you work in, great content is at the cornerstone of your marketing strategy. Content designed to educate your target market can be helpful to prospective customers well before they are ready to buy. It can build trust by acting as an advisor. Great content can also be used as a “carrot” …
Guides | Social Media Marketing
8 Ways To Build Your Brand Using Social Media | Sysomos
Social media provides tremendous potential for brand building. Global executives know it’s no longer a question of whether to socialize their brands but how best to accomplish it. They know also that the quality of their organizations’ online presence is an essential contributor to its overall reputation and success. Sysomos produced this tip sheet to …
Guides | Digital Marketing
The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers | Sysomos
Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences. Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from …
