The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific …

In 2011, an analyst at KPCB called “Mary Meeker” predicted that by 2014, mobile internet usage would overtake desktop internet usage globally. Today in 2017, most businesses have experienced rapid growth in mobile use of their websites. Here are 7 guide steps on mobile strategy allow marketers to learn, review and improve their use of online …

Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. 57.9% of marketers planned to increase their email marketing budget in 2017. 53.6% rated the effectiveness of email marketing as good or excellent. Generating leads (23%), improving sales (19%) & …

Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.  

Only 22% of marketers aren’t using marketing automation, while about 78% of them use the marketing automation features with different rates of usage. At the end of the spectrum, only 4% of marketers are making high use of marketing automation features.

Content marketing is the top-rated digital marketing techniques for 2017 with a rate of 20.3%. Big data, which include market and customer insight and predictive analytics, comes at the second level with 20.2%. Marketing Automation, which includes CRM, behavioral email marketing and web personalization comes with a rate of 10.3%.